The salty, buttery and slightly sweet scent mimics fresh pretzels. The aroma of a hot, salty, freshly baked soft pretzel with melted butter is an unmistakable olfactory experience, and now, one ...

Have you ever walked past Auntie Anne’s in the mall? Chances are you’ve likely been hit with a waft of fresh, buttery pretzels baking in the oven with each passing. The smell might evoke memories of ...

Walking through a mall comes with a great decision to weigh after a day of shopping — do you get Auntie Anne's pretzels or not? The sweet, bready smell influences customers to approach its blue and ...

If you too have an affinity for warm, buttery soft pretzels and mall food courts (or perhaps even airports), or are a fragrance connoisseur, then do we have good news for you. Announced on both ...

The scent, called Knead, will be released on Aug. 14 Auntie Anne's Calling all millennial babes — it's time to smell like your favorite mall snack! Yes, you read that right, you can actually smell ...

This July 26, in celebration of National Auntie Day, Auntie Anne’s – the brand synonymous with aunties everywhere – is making the holiday its own with the ultimate pretzel perk: the Auntie Anne’s ...

ATLANTA, July 24, 2025 /PRNewswire/ -- This July 26, in celebration of National Auntie Day, Auntie Anne's – the brand synonymous with aunties everywhere – is making the holiday its own with the ...