When biologists study cooperation in animals, they usually offer just a single task at a time. But what happens when animals ...

Here we review three experiments conducted on consumer behavior and discuss how leveraging these studies can boost your startup’s performance. Startups are synonymous with innovation. In this fiercely ...

Individuals of many animal populations exhibit idiosyncratic behaviors. One measure of idiosyncratic behavior is a behavior syndrome, defined as the stability of one or more behavior traits in an ...

AMES, Iowa — Do you feel blue? If so, try saying nice things to people. Not only can your kind words cheer others up, you may also feel better. "People walk around being so anxious a lot of the time.

A 1971 Stanford University prison simulation, once hailed as proof of inherent human cruelty under authority, is now understood differently. Modern analysis reveals researcher manipulation and a lack ...