Growth requires that you adapt and change to new circumstances; as with any transitional phase, being nimble is essential. And when expanding beyond your own borders, being sensitive to cultural ...

US meat snack manufacturer Jack Link’s – which acquired Peperami and BiFi from Unilever last April – has hired BSUR following a competitive pitch involving five agencies. The Amsterdam-based agency ...

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Last April, Unilever sold its two meat brands -- Bifi, sold in Germany, Benelux, Austria and Switzerland; and Peperami, which retails in the UK and Ireland -- to American-based Jack Link's, the ...

The agency has initiated the development of a fully integrated global campaign concept for brand communication and through-the-line activation for whisky manufacturer. David White, director of ...

BSUR Amsterdam has landed another luxury account from LVMH's portfolio — Princess Yachts. The award follows the agency’s selection in 2013, by LVMH brand Glenmorangie for global creative duties.

Inspire or expire? When you find yourself sitting across from a client, shifting in your seat, trying to rationalise your creative direction when even you don't really believe in it, you know that ...

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