Previously, at the very mention of perms, one would think of those “auntie curls” – but perming has come along way since then. Today, we have S curl perms, C curl perms, rebonding perms, and so on.

Ever get a blowout and wish those loose, soft curls would last forever? You're not alone. Now some women are turning to perms — yes, perms — to get beachy waves that rival Gisele Bündchen’s, and some ...

Everything you thought you knew about perms: lock that away in a 1982 time capsule and give the key to your nearest keeper. The latest version to sweep salons is infinitely cooler, and requires a lot ...

Styling your hair is a way to showcase your unique personality. Whether you have the same haircut most of your life or switch up hairstyles every month, your hair plays an important role in defining ...

Add Yahoo as a preferred source to see more of our stories on Google. Perms are often sought after as the solution to limp and lifeless hair. Although most of us associate perms with long, flowy curls ...

When it comes to hair, some men have a sense of adventure. I am not one of them. While others shave the sides, gather it in ponytails, or dye it blue, I am boring. Predictable. I have had the same ...

Perms are making a comeback this year, but they're looking sleek and modern this time around. The word "perm" brings poodle-head hair to mind; the kind that seems to be synonymous with the '80's ...