(By Loyd Ford) Radio advertisers may be changing. Today they may say no to a proposal or a pitch for a variety of reasons. As a radio seller, it is essential to understand the real reasons people say ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

The internet is loaded with content about sales objections. If you want to learn what to do when a potential buyer tells you “I don’t have the budget for that” or “we’re happy with our current ...