Gaining competitive advantage is key to increasing market share and ultimately profits, but what is competitive advantage and how does it apply to today’s globalized economy? Understanding the ...

It's not enough to make the best product in your space if you want to maximize your profits and stay in business. You need to figure out how to remain competitive, not only with direct competitors but ...

Businesses compete with each other and even themselves to earn public support every single day. New jingles appear on the television, and new advertising techniques pop up and return all of the time.

A few years ago, while in Washington, D.C., I was invited to a Q&A with Michael Porter to speak in a small group setting. I jumped at the idea to meet one of the most cited scholars in business and ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...