Dell reconfigured several of its multicloud and hybrid services under the APEX brand name as part of the suite of announcements at Dell Technologies World on May 22. The change is in response to ...

Round Rock-based Dell Technologies recently announced that it will overhaul the names of its computers to fit into a more "simplified" format for customers. "The PC is the most important personal ...

These 10 products are paving the way for digital transformation and the new work-at-home workforce. The innovation engine at Dell Technologies is roaring. The $92 billion Round Rock, Texas-based ...

This week at CES 2025, Dell announced a rebranding of sorts for its new PC lineup going forward. These are the Dell, Dell Pro, and Dell Pro Max categories. Then, of course, Dell has the Alienware ...

Branding is important. Corporations spend millions of dollars every year to make sure that words like “Tacoma” and “Sleep Number” press the right buttons in your brain. And Dell has spent decades ...

A hot potato: The upcoming Dell Precision 7670 laptop features a new form factor for DDR5 memory that it describes as beneficial to consumers, but many will likely see it as a way of locking buyers ...

With the fourth quarter (Q4) looming, the hardware world has moved into product release mode, arming partners with fresh technology to pitch to customers. Both Dell and Lenovo have been outlining ...