ITV will broadcast adverts during live action from England matches at the Six Nations. For the first time in any live broadcast of rugby or football in the UK, an advert will be shown during breaks in ...

Indie publisher and developer Finji has accused TikTok of using generative AI to alter the ads for its games on the platform ...

It was a knock-on by Cian Prendergast that cleared the way for a bit of broadcasting history. After the Ireland flanker's fluffed attempt to gather a loose ball in the 17th minute of his team's defeat ...

Add Yahoo as a preferred source to see more of our stories on Google. ITV will broadcast in-game adverts during this year's England Men's Six Nations in a UK media first. The annual rugby competition ...

Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

The vast majority of advertisers who buy ads in video games (91%) no longer consider gaming to be an experimental media channel. That’s the good news, according to joint research by the IAB and ...

Azur Games used hypercausal runner game Taxi Run to experiment with a new method of monetising in-game ads This resulted in a 5% increase in overall revenue and up to a 20% increase in the US without ...

Game Night Picks says it has stopped using the promotion tools that board game YouTuber Rodney Smith called "fraudulent" and "deceptive".

With the Super Bowl XLIX having now been and gone, we can see now that the Katy Perry-fronted halftime show held far more significance to the world of mobile gaming than we realised at the time.

EA CEO Andrew Wilson has said in-game advertising could become a "meaningful driver of growth" for the company's bottom line. Speaking during the company's latest earnings briefing, Wilson said "it's ...

AdInMo, a player-centric monetization platform for mobile game developers, has announced the beta release of its InGamePlay software development kit (SDK) 3.0. InGamePlay 3.0 builds on AdInMo’s ...