A video game analyst predicts that players are going to be hit with ads even when putting their games on pause.

Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive ...

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

With the rise of “cozy gaming” culture, more gaming companies are developing titles and products specifically targeted at women than ever before. But while the gaming industry itself has gotten better ...

Western Mass News is getting answers on the pros and cons of constant video monitoring, and if users know what exactly they’re signing up for.

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Gizmodo may earn an affiliate commission. Reading time 2 minutes The ...

Indie publisher and developer Finji has accused TikTok of using generative AI to alter the ads for its games on the platform without its knowledge or permission. Finji, which published indie darlings ...