The Interactive Advertising Bureau says brands plan to invest nearly $45 billion into ads with influencers. Pickens and ...

Developed by IAB in partnership with BWG Global, the study is based on a survey of more than 400 senior decision-makers at brands and agencies with expertise in planning or analytics. The research ...

DALLAS—The Electronic Security Association (ESA) is applauding a major decision by the Eighth Circuit Court of Appeals, which struck down the Federal Trade Commission’s Negative Option Rule allowing ...

WAYNE, PA, UNITED STATES, February 4, 2026 /EINPresswire.com/ -- PurpleLab®, a healthcare analytics company powering ...

Add Yahoo as a preferred source to see more of our stories on Google. Paramount’s advertising president John Halley has been named the new chair of the Interactive Advertising Bureau’s board of ...

PurpleLab enables activation with leading identity and audience providers, including LiveRamp, OpenAP, and Experian, ...

A significant lack of control in digital advertising makes brands vulnerable to funding disinformation inadvertently and defunding legitimate news. Digital Players Buy Into The Brand-Building Power Of ...

The Interactive Advertising Bureau, Media Ratings Council, and other associations recently completed a study of viewable impressions conducted with 17 advertisers across 12 agencies that encompassed ...