Cross-platform TV ad measurement and attribution company iSpot has brought to market an agentic AI-powered platform that the ...

"While automakers' TV ad budgets were squarely focused on the NFL Playoffs in January, those games were not the only place to find potential car buyers," iSpot.tv's Stuart Schwartzapfel tells ...

Roku will be the first major streamer to use measurement firm iSpot‘s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES.

Looking to bring order to the Wild West of streaming TV for advertisers, measurement company iSpot.tv said it is rolling out a new set of dedicated streaming metrics. The metrics focus on commercials ...

TV measurement company iSpot.tv has released a report designed to illustrate a need “for more precise ad buying” during live sports programming. The study, authored by iSpot VP of Sports Insights and ...

Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...

With the acquisition of the AMC Networks CEO's company, iSpot will add set-top box data from 16.6 million homes, bringing its total available TV device footprint to 82.7 million. By Georg Szalai ...

Marketers punched a variety of emotional buttons with their pricey 2026 Super Bowl TV ads — ranging from heartwarming and nostalgic, and from to funny and inspiring — as they tried to break out of the ...

ISpot.tv, which helps advertisers gauge the cross-channel impact of their national TV ads, revealed Tuesday it raised $21.9 million in Series B funding from Insight Venture Partners, bringing its ...

Roku is now the first major streaming publisher to use iSpot’s Outcomes at Scale product for the explicit intention of optimizing off outcomes. iSpot attribution powers Roku's optimization for better ...

Vintage television concept. Stack of retro tv set on green background. 3d Alt measurement providers are raking in the dough. On Wednesday, iSpot.tv, which recently struck high-profile measurement ...

iSpot’s integration with Google’s Ads Data Hub for Measurement Partners allows advertisers to quickly track incremental reach of ad campaigns When you purchase through links on our site, we may earn ...