In 2010, Gap unveiled a new logo for their brand. It was nothing particularly shocking: Helvetica paired with a tinted blue square, referencing the familiar blue square used in its classic logo. But ...

Designing a fresh logo for your brand? It's no walk in the park. Take inspiration and learn lesson from some of the best brands in the business. Designing a fresh logo for your brand? We’re willing to ...

What does it take to design a symbol that lasts for 60 years, and should all designers go back to the drawing board? CR catches up with esteemed graphic designer and logo legend Tom Geismar Chase Bank ...

What makes a logo successful? Ask a dozen different designers, and you’ll get a dozen different answers. But how do you quantify a logo’s excellence, or lack thereof? If you’re Siegel+Gale, you ...

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Do logos matter? I have had numerous opportunities to work with diverse organizations over the years to help them develop logos and logo identity systems to define, illustrate, and grow their brands.