The NBA All-Star Game delivered strong ratings and viewership numbers not seen in over a decade for the new format and new ...

The 2026 NBA All-Star game dribbled its way to its biggest audience since 2011 with NBC's presentation of the game this ...

Peacock and Telemundo also broadcast Sunday's USA vs. World matchup.

NBA viewership remains up double-digits entering the All-Star break, led by its linear TV partners. NBA regular season games were averaging 1.80 million viewers across NBCUniversal, ESPN/ABC and Prime ...

The 2026 NBA All-Star Game on NBC represents a pivotal correction in the league’s media trajectory, ending a decade of ...

With the new year underway, the NBA hopes to sustain the momentum in surging viewership it has seen so far this season. The league is coming off one of its best ratings performances on Christmas Day, ...

NEW YORK(AP) — The NBA saw its best Christmas Day viewership numbers in 15 years, the league announced Wednesday. More than 47 million people in the U.S. watched at least some of the five-game slate ...