Today, Penfolds announced Troye Sivan as its new Creative Partner. The landmark multi-year collaboration will see the ...

The Adelaide-born winemaker is set to be an official Event Supporter of the iconic sporting event—and is celebrating 75 years of its most prestigious pour in the process.

Troye Sivan teams up with Penfolds as its new creative partner, unveiling a limited-edition Bin 389 Cabernet Sauvignon Shiraz during Paris Fashion Week.

Pop star Troye Sivan, long celebrated not only for his music but for his impeccable eye in fashion and interiors, has made a seamless leap into the world of wine. Partnering with the storied Penfolds, ...

Penfolds has collaborated with Aussie popstar, Troye Sivan, releasing a series of exclusive bottle designs, both showcasing wine from the 2023 vintage.

For decades wine has been framed as something to be decoded rather than enjoyed, a culture shaped by expertise, etiquette and quiet authority. But things are changing. These days, the most meaningful ...

Marking that kind of legacy isn’t easy, but Penfolds has chosen a beautifully unexpected path. Instead of nostalgia or a greatest-hits reel, the storied South Australian winery is celebrating Grange’s ...

In his first public comments since buying a major stake in struggling Treasury Wine Estates, Olivier Goudet says his family has invested for the long term.

Penfolds has unveiled its Lunar New Year 2026 Year of the Horse gifting series across global travel retail, supported by large-scale airport activations spanning EMEA, North Asia, Southeast Asia and ...

Esteemed Aussie winery Penfolds will race into an exclusive partnership with the Australian Grand Prix, less than a year ...

One of the world’s most sought-after, rare, and collectible wines will be released the first week in August: Penfolds g4. With only 2,500 bottles of Penfolds g4 (SRP $3,000) available around the world ...

Penfolds, one of Australia’s most iconic and storied wine houses, has announced Sivan as its new Creative Partner.