This story was written by Tameka Kee. Google (NSDQ: GOOG) is giving up on its Print Ads productrealizing perhaps, that its attempt to transform the newspaper ad industry with technology has failed. In ...

In today's digital age, you'd be excused for thinking that print is dead, but Mercedes-Benz's latest ad proves quite the opposite. In its aspirational new campaign, the iconic car brand celebrates the ...

In today's digital age, many of us may muse over the foreboding statement "print is dead", but we beg to differ. While the genre may not be as kicking as it used to be, brands continue to make an ...

The first decade of a new millennium saw the internet and social media change the way we consume and engage with brands forever. Although digital advertising increasingly became a part of daily life, ...

Advertising is the lifeblood of a business because it is the way that any business will get itself in front of the right number of eyes. For a small business, it is especially important to have an ...

Google is pulling out of its effort to sell newspaper ads as it refocuses its financial resources and attention on services with more revenue promise. By Georg Szalai, The Associated Press NEW YORK — ...

The constant talk of shrinking circulation at print publications might make it seem like print advertising is on life support. In truth, print publications still reach thousands and, in some cases, ...

Print advertising includes sales brochures, coupons, fliers, business cards, billboards and ads in magazines and newspapers. Use this medium successfully by first defining the advertising goal, ...

BusinessWeek has taken a hard look at Google's venture into the world of print advertising and found that all was not rosy for the Internet darling. Under the program, Google buys pages of ads in ...