Just in time for Amazon’s Prime Big Deals Day, Toyota is stepping away from the Prime label. As it did with the 2025 Toyota RAV4, the company is renaming the 2025 Toyota Prius with a plug. No longer ...

Joseph is a writer and editor with an unhealthy interest in everything automotive. Father by day, he spends his nights reading and writing about fast cars, exotic brands, and the latest automotive ...

After spending extensive time with our yearlong Prius Prime XSE test car and a RAV4 Prime XSE, we decided to find out using our Car of the Year criteria to guide us. Don’t count out the RAV4 Prime ...

We’ve been going about the 2024 Toyota Prius Prime all wrong. After driving it once or twice and speaking to numerous colleagues, it seems unanimous: the Prime is the car most people need in most ...

Odds are when you first saw the latest 2024 Toyota Prius hybrid that started arriving earlier in the year, you not only saw a great-looking car but felt a little bit of nostalgia. That’s because the ...

All three Prime trims share the same front-wheel-drive powertrain, which includes a 2.0-liter four-cylinder gas engine, a starter/generator, and a primary electric drive motor for a total system ...

You might not like it, but this is what peak daily driver looks like. We are big fans of the latest Toyota Prius. Specifically, we’re enamored with the 2024 Toyota Prius Prime. Everything we enjoy ...

Some modern features are absent in lower trims Headlights aren’t great in really dark areas No interior or fob hatch release on SE trim The outlook toward the humble Toyota Prius took a global shift ...