The United States Patent and Trademark Office (“USPTO”) announced on February 10, 2026 that it has added a new category to its Trademark Design Search Code Manual for sound and motion marks. The ...

Creating a unique business name is one of the most exciting parts of starting a new business. This name is a key feature of your brand, and it's smart to protect it with a registered trademark. A ...

The USPTO’s latest search tool has improved since it was first launched, though counsel still have to take care when trying to get optimal results for their clients More than a year has gone by since ...

In the competitive landscape of branding and intellectual property, conducting a trademark search before adopting a brand name or filing a trademark application is not just best practice—it’s ...

The USPTO has announced that it will be introducing further changes to its new search system, while working to reduce loading errors and tailor search functions, following feedback from users.

Famous brands are often recognizable instantly because of their signature logos, symbols and slogans. They’ve created and trademarked these brand identifiers to protect their market position.

Counsel say ‘strange’ results have increased their reliance on subscription-based search platforms, but costs are not being shifted onto clients yet Glitches in the USPTO’s latest trademark search ...