11K views · 766 reactions | For 80 years, Hasselblad cameras have captured some of the world’s most iconic moments. In 2021, we commemorate these 80 years of Hasselblad legacy with 800 limited-edition 907X Anniversary Edition Kits. By casting this classic in a new light, Hasselblad celebrates a remarkable journey and a continued spirit of innovation. Discover more: https://bit.ly/3CLw2q9 | Hasselblad | Facebook

This is Hasselblad X1D The world’s first compact mirrorless digital medium format camera. Weighing less than half that of a conventional digital medium format camera, the mirrorless 50MP camera is a game changer in the world of photography. Inspired by our iconic design heritage, the camera is ergonomic and compact, offering a handling experience unlike any other. Handmade in Sweden, the X1D combines Scandinavian sensibility with beautiful performance. Small enough to take anywhere, powerful eno