Supermarket Chain Intermarché's Viral Holiday Ad Celebrates Creativity and Compassion

Really like Intermarché’s Christmas ad - it’s nice to see a film where Christmas is just the wrapping around the ad’s story, rather than the entire content of the ad. Good endline too. Source:… | Jade Trott and Lee Trott | 10 comments

Why a misunderstood wolf from a French supermarket ad is moving viewers worldwide

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Little Black Book on Instagram: "​For years, supermarket @intermarche has held a specific crown in the French advertising landscape. This year's Christmas ad from the brand and @romance_agency tells the story of a wolf who, tired of being the villain, swaps his carnivorous cravings for culinary creativity to win friends. To pull off this ambitious film, the agency tapped two production powerhouses: @divinestudio.tv for the live-action bookends, and @wizzdesign (with directing collective @illogic