'80s Levi's Jeans Ads That Revived '60s Music
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'80s Levi's Jeans Ads That Revived '60s Music
'80s Levi Jeans Ads That Revived '60s Music
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Levi Strauss & Co. Levis Jeans
Levi Strauss reopens The Vault at San Francisco headquarters, showcasing Levi's denim legacy
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Levi Strauss reopens The Vault at San Francisco headquarters, showcasing Levi's denim legacy
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Levi’s® Engineered Jeans™ at 20: The Innovative Backstory of LEJ - Levi Strauss & Co
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Levi Strauss brought the market know-how and Jacob Davis brought the copper rivet reinforcement. Together, they crafted an icon. RIVETED: THE HISTORY OF JEANS premieres Mon Feb 7 at 9/8c → pbs.org/wgbh/americanexperience/films/riveted-history-of-jeans | American Experience | PBS
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On February 26, 1829, Levi Strauss was born in Bavaria. At the age of 18, he moved to the United States to run a dry goods store with his brothers in New York. During the California Gold Rush, Strauss traveled to San Francisco in 1854 to open a west coast branch to sell goods to gold miners. His business sold a variety of clothing items, including trousers made from canvas. Jacob W. Davis, one of Strauss’ customers and one of the inventors of riveted denim pants, went into business with Strauss
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On February 26, 1829, Levi Strauss was born in Bavaria. At the age of 18, he moved to the United States to run a dry goods store with his brothers in New York. During the California Gold Rush, Strauss traveled to San Francisco in 1854 to open a west coast branch to sell goods to gold miners. His business sold a variety of clothing items, including trousers made from canvas. Jacob W. Davis, one of Strauss’ customers and one of the inventors of riveted denim pants, went into business with Strauss
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