Community isn’t a “nice to have.” It’s the hardest — and most powerful — marketing advantage you can build. In this video, I break down why brands like Apple and Nike don’t panic over algorithm changes, rising ad costs, or platform shifts. They don’t rent attention — they own relationships. Most companies think they’re building community when they’re really just collecting followers, Slack members, or Discord sign-ups that never interact. Real community is different. It compounds over time, lowe